/SPONSOR

Sponsorship, when we’re ready.

The programme is closed until the weekly list reaches ~1,500 readers. We accept no placements, sponsored editions, or advertorials before then, but if you are an adjacent vendor, we would like to know you are interested.

01 · STATUS

Currently closed , opens at ~1,500 readers.

The trigger for activating the sponsorship programme is a weekly list of around 1,500 engaged readers. Below that threshold, pricing cannot be defended on reach, and subscriber trust is too fragile to trade for early revenue. We would rather reach the threshold and run the programme properly than open slots prematurely.

02 · WHAT WE’LL CONSIDER

Adjacent vendors, not the platform itself.

When the programme opens, these are the categories we will consider. Adjacency is the filter, vendors whose products sit alongside ServiceNow without replacing it, and whose buyers overlap with our reader base without competing for the same commercial footprint.

Platform-adjacent tooling

ITAM / SAM vendors, process-mining and discovery tools, integration and observability platforms that operate alongside ServiceNow without replacing it.

Training & certification

Independent training providers, certification bodies, and practitioner-community platforms that invest in operators rather than selling implementation capacity.

Recruiting & talent

Specialist recruiters and staffing marketplaces focused on the ServiceNow operator community, not generic IT recruiters or offshore-body-shop referrers.

Adjacent practitioner brands

Vendors whose buyers overlap with our reader base but whose products sit outside ServiceNow’s commercial footprint, GRC tooling, enterprise knowledge platforms, developer-productivity tools.

03 · WHAT WE WON’T CONSIDER

The categories where the answer is always no.

These are bright-line rules, not capacity constraints. The publication’s independence depends on them, and no revenue figure changes the answer.

ServiceNow
The platform vendor itself. Editorial independence from ServiceNow is the product, a sponsorship relationship with them would break it permanently.
ServiceNow implementation partners
Accenture, Deloitte, KPMG, and the wider partner ecosystem. While the editor is employed inside a ServiceNow-adjacent organisation, the conflict-of-interest risk rules this category out full stop, no exceptions, no subsidiary loopholes, no white-label vehicles.
Direct competitors to day-job products
Vendors that compete directly with the editor’s current commercial remit. The moonlighting and conflict-of-interest boundaries rule this out until the employment picture changes.
Affiliate, lead-gen, and list-rental
Any arrangement that routes reader identity or attention to a third party. Permanent no, not a capacity issue, destroys the independent-authority positioning the publication is built on.

Tell us you’re interested. We’ll come back when the programme opens.

No slots are being sold today and we are not keeping a formal queue. Registering interest tells us which vendor categories are asking, useful input as the programme gets closer, and ensures you hear from us first when it activates.

04 · QUESTIONS

Common sponsor questions.

Do you have a rate card?

Not yet, and publishing one before the programme opens would be dishonest. When the list crosses ~1,500 readers the programme activates with indicative pricing of £500 per slot at launch, rising to £1,000–£1,500 as the list grows past 3,000. Until then there is no slot to sell and no price to quote.

Will sponsors get exclusivity?

No, ever. No category lock-ins, no single-sponsor editions, no first-look rights, no editorial influence. Exclusivity turns a neutral publication into a vendor mouthpiece; the reader trust the newsletter is built on does not survive that trade.

Can we see audience composition before committing?

When the programme opens, yes. Our editions across thirteen editorial clusters give us a meaningful content signal already; when subscriber composition surveys run alongside that, we will publish seniority, industry and function breakdowns on request with the rate card. Not before.